Coca-Cola Zero sales also grew 10.7% last year, showing that consumers seem to be embracing diet sodas again, at least under the Coke label. The release of the new flavors in the first quarter of 2018 led Diet Coke to its first quarter of volume growth in North America since 2010. Coke seems to be happy with the new flavors, as it just added two more, Strawberry Guava and Blueberry Acai. Dollar sales for Diet Coke increased 4.6%, boosted by the brand's introduction of a new series of flavors at the beginning of 2018, including Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango. Led by Diet Coke, diet soda made a comeback last year after falling sharply in prior years. To make matters worse for Pepsi, it recently lost the contract to serve thousands of Arby's restaurants, as Coke took its place. However, its North American beverages segment, which is the company's biggest category by revenue and also includes Gatorade and Mountain Dew, was challenged in 2018, reporting a 1% volume decline for the first three quarters. Pepsi does not break out individual performance of its trademark brand. Since then, it has continued to put some distance between itself and Diet Coke as sales of diet sodas, including Diet Coke and Diet Pepsi, have fallen faster than naturally-sweetened sodas - though that trend seemed to reverse last year. But diet soda sales have plummeted due to health concerns about artificial flavoring and sweeteners, and as a result, Pepsi reclaimed the No. The brand commands a market share of about 18% among sodas, and according to Nielsen, Coke dollar sales rose 2% last year.įor a few years, Diet Coke had supplanted Pepsi as the No. But it provides further evidence that the decline in Coca-Cola consumption from previous years may have reversed, after volume sales increased 0.1% in 2017. That growth was likely driven by noncarbonated beverages. Though the company doesn't break out sales by brand, i t report ed a 1% increase in unit case volume in North America in its most recently reported quarter. and globally.Ģ018 was another strong year for Coca-Cola. It's one of the most valuable brands in the world and has a nearly unmatched distribution network, a giant marketing budget, and partnerships with restaurant chains like McDonald's that make it the most entrenched soft drink brand in the U.S. and around the world for decades, and it continued its dominance last year. were in 2018.Ĭoca-Cola has been the most popular soda brand in the U.S. While final statistics on 2018 sales aren't out yet, using older data and trends from last year, we can deduce what the four top-selling sodas in the U.S. Coke and Pepsi command a combined market cap above $350 billion for a reason.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |